Tuesday, November 5, 2013

The Types Of Advertising Carried Out By Commercial Production Companies In Los Angeles

By Marsha Klein


Technology has severely affected the way commercial production companies in Los Angeles advertise for their goods and services. It has provided several avenues for the manufactures to make their products and services be known by consumers. This has called for all the manufacturers to keep a hawk eye on the technology trends otherwise they will be outdone by their competitors. The following are some of the ways as used by several manufacturers to advertise for their products across Los Angeles.

Print advertising is one of the popular ways of reaching out to clients. This method provides an array of platforms for one advertise for their goods and services. These platforms include the newspapers, magazines, booklets, flyers, direct mails, banners, billboards or anything which is printed and passes information to consumers.

Print advertising guarantee results as it reaches many clients at a go. For instance a billboard hanged on a strategic location, like a junction of a highway, can reach out to many people thus passing information to the consumers. The same applies to advertising in daily newspapers. These daily newspapers are read by millions of people and hence the product information reaches out to the intended people.

Broadcast advertising is another form of product promotion which is hitting the market by a storm. It is the dominant form of advertisement available in the market. This method involves the use of gadgets such as televisions and radios to pass out information to consumers. The method entails one paying for a spot in their interested media house and airing their adverts through it. A remarkable benefit of this advertising method is that it reaches out to all groups in the society. It serves both the deaf and the blind as well. The deaf, irrespective of their hearing challenges can see the advert on television while the blind can hear the advert on radio. This ascertains why this method has remained as one of the preferred way of advertising goods and services.

Outdoor or the out of home advertising method employs all services of online, broadcast and print platforms to pass information to consumers. As the name suggest, this way of advertising is carried out of the home with branding being one of its main ways. Other ways describing outdoor advertising include the billboard method, point of sale displays, transit advertising, branding of street furniture, walls and telephone booths.

Embedded or the products placement advertising method is one of the ways employed by the established companies in Los Angeles. They do so through sponsoring their adverts to appear in between movie clips rather than the conventional televisions and radios platforms. Those who have attended movie theaters are well aware of this advertising method. It is a kind of mandatory advertising as it appears in between scenes which are captivating and everybody is forced to watch it.

In addition to advertising using radios and televisions, cell phones are also used to pass information regarding products to consumers. The process entails the manufacturers paying the mobile phone companies an agreed amount of money who in turn pass the information their subscribers through the short text technique.

Online or the digital advertising is the most evolving way amongst all the other ways. It has provided several ways through which commercial production companies in Los Angeles can use to pass information to consumers. These ways include the use of social media platforms like twitter and Facebook or the search optimization engines like Google, yahoo among others.




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