Thursday, February 26, 2015

Ghostbusters & Utilizing Vinyl Wrapping For The New Movie

By Paula Hess


There are few people who can deny the importance of Ghostbusters to the science fiction genre. It's easily one of the most respected, not only for its comedic value but the sheer imagination that has been put into the series for so long. For this reason, as well as others, I believe that there is quite a bit of attention drawn to the latest Ghostbusters movie that was announced. Can vinyl wrapping prove to be useful for this film's long-term success?

One of the reasons why the newly announced Ghostbusters movie drew so much attention is the presence of the all-female cast. All four of the Ghostbusters will be played by women, which is a first in the series, and each of them have been involved in Saturday Night Live. With this in mind, it's easy to see that the cast is capable, though it's clear that there are those who are detractors. I believe that a change like this requires a "wait and see" approach.

The Ghostbusters premise is, in my view, one of the most self-aware in the realm of science fiction. Part of this comes for the main cast and how, admittedly, none of them fit the mold of your standard hero. They are working men, to put it simply, who are wrapped up in a case in which supernatural forces are prominent. A premise like this should be retained for the third movie, or at least modified so that it will be able to fit a more modern setting.

If you want to talk about marketing, vinyl wrapping is more than worth talking about. Companies like JMR Graphics are able to go about this effectively and I believe that a good part of this comes from the fact that they know the importance of aesthetic quality. Wraps like these should feature a litany of elements, amongst them being the cast that has been talked about for so long. It also doesn't hurt if the Ghostbusters logo, in someway or another, is located on these wraps.

To say that the response to this movie has been mixed would be an understatement. I think that a film like this deserves a fair shot, seeing as how it's part of a series that is fondly loved by science fiction enthusiasts. Even though this film may not stack up to previous entries in the Ghostbusters series - nostalgia plays a part everyone's mindset, after all - there may still be value to be seen. It's just a matter of giving this new entry a chance.




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