Sunday, July 24, 2016

Establishing Yourself As A Renowned Bellevue Florist

By Eric Martin


Nature has a way of calming your nerves and making you happy. This is why people retreat to parks or go camping in the wild. A good Bellevue florist not only loves caring and preparing the blooms, but also the happiness reflected by their clients after they collect their arrangements. This is one of the traits that will distinguish an average florist, from an exceptional one.

You need to have an understanding of vegetation, and specifically flowers, if you plan to dabble in this business. This way, you will not end up cutting the flowers the wrong way or forgetting to water, or feed them. However, you also need some training. This can be acquired by learning from another florist, online or taking classes.

Selling flowers is not all about clipping and wrapping them. You need to understand how to coordinate the blooms in terms of color, and types. This will need a keen and creative eye. If you always put roses with carnations, this arrangement will quickly bore your clients. You, therefore, need to be creative and bold enough to try new ideas.

Being a good florist means being able to understand the moods and whims of your client. This will allow you to help a bride choose her wedding bouquet, and still prepare an arrangement for a grieving person. Sometimes, the person buying the flowers may be clueless about what they want. Understanding which flowers are better for which occasions and personalities, will allow you to bond with your customers, and keep them loyal to you.

A large number of people walk into a flower shop, because they suddenly remembered a birthday, or an anniversary. In order to cater for your regular clients as well as the passersby, you need to be properly located. This way getting to your shop will be easy for them. You also need to me up with a good marketing strategy. This can be done simply posting daily photos on social media.

Pricing can be very tricky when you are dealing with these items. Due to the short shelf life of flowers, you cannot set your prices too high because you might end up making huge losses. On the other hand, low prices will also affect your cash flow, and may mean that you will work with lower quality stems.

Some businesses are self-sufficient but this is not one of them. There comes a time in the years when people do not buy many flowers. In order to survive these periods, you need to find other ways to supplement your income. You can try your hand at related ventures, like supplying decorations for events or even running a gift shop.

In order for any business to take off and succeed, you have to make sure you do your homework before you begin. This way, you will know things like which flowers to stock, how many employees you will need eventually. This will also allow you to be prepared for the ups and downs of the flower industry.




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