Friday, November 25, 2016

The Details Of App-Centric Ads, With Mobile App Developers

By Arthur Williams


If there's one thing that we can agree on, it's that, for the most part, we don't like ads. To be more specific, we don't like ads that are either thrust upon us with no warning or hold little relevance to our interests. This is especially true when it comes to apps, since we typically use them in order to get quick results. For those who would like to know how careful ad implementation should be done on apps, here are a few quick details from app design companies.

If you want to know how ads should be incorporated into apps, the latter shouldn't be overly visible. Keep in mind that people can easily pick up on ad placement, which is something that has developed over the years. This is why subtle placement is needed, which is exactly what smart designers can carry out. Ads can have their places on apps, but they have to be implemented in such ways that they aren't blatant.

Another thing to know about ads in apps is that they should be, to some degree, relevant to those using the programs. For instance, someone might be using an app in order to purchase groceries. Wouldn't it make sense, then, to have an ad show up to tell shoppers about deals on produce? After all, such an ad should be relevant in this scenario. This is just one of the many examples that a mobile app developer can account for.

Finally, make sure that your ads do not interfere with the overall experience. One of the reasons why companies like Lounge Lizard have been so successful is that they know that ads that cut off someone's experience tend to be looked at without much favor. As a matter of fact, one said ad goes away, they tend to not like the program as much as they did before. If you'd like to include ads, include them before the app loads or just before the user closes it.

These are just a few things to know about ad implementation in mobile apps. It's easy to see why businesses would like to advertise on these programs, given how many people have downloaded and used them. However, the ads themselves have to be carefully crafted and placed, as you have learned. If this is done, you can rest easy knowing that your apps will be able to continually function at high levels.




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