Sunday, July 23, 2017

Handcrafted Jewelry Websites Carry Unique Accessories

By Susan Reed


Jewelry choices often reflect the taste of the owner and when there is a preference, a buyer will search high and low for the right piece. Chain specialty and department stores normally carry trendy pieces but there are a group that appreciate a particular design or era in fashion. More people who want to stand apart from the rest when it comes to making a style statement will check out handcrafted jewelry websites.

While there are many merchant and artisan sites from which to choose, the best places to buy or sell usually follow a certain criteria. Firstly, these indicate, either by the URL or image link, whether the site is secure for conducting ecommerce. Many have their own shopping cart but there are some reputable sites that will use a third party to process payments.

The second most important factors are good images and item details. Buyers should know what they are getting and many reputable sites screen uploaded pictures from designers to ensure certain criteria is met. Details about dimensions, materials used, and other information containing certain keywords makes it easy for each item to be found with a search engine entry.

Use of the search engine is also helpful to the buyer when they are on the lookout for something rare. Things like chunky earrings or a herringbone necklace may be found in the vintage section. Jewelry made from recycled items normally state this is the item description.

More people are choosing these merchant and independent websites because of the variety and the ease of navigation. When it comes to creativity, there are few boundaries and every expression may reflect what someone else is feeling. Artisans and designers come up with incredible creations by adding unusual touches, making it a one of a kind.

Some like to add designs made by hand or computer, which may range from classic to quirky. A prospective buyer may find jewelry that has unusual gemstone or comical images of cats. Jewelry designers may also reach back to trends of the past like choker style necklaces, multi finger rings, or oversized earrings. Some sites are so large that it helps if the designer has a particular niche so they can stand out from the crowd.

The great thing about these merchant sites is that they will not accept anything that is not made by hand. Photos that appear to be edited are also rejected, along with pieces that appear broken. Because there is a particular price range, many of these sites will not accept fine jewelry. While the reasons may vary from one site to another, most sites are designed to appeal to the casual shopper.

Aspiring jewelry designers should know that success comes from a quality product that is marketed well. This means providing as much information as possible about their submission. They should also take more than one image of a single item. Usually, a front and side view will suffice but for something with unusual dimensions, back or rear images should be included to give the prospective buyer a better idea of the size.




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