Saturday, April 27, 2013

Tips For Music Producers

By Ann Barla


Selling beats on the world wide web is definitely a great way to generate income. What is superior to making money by doing your passion: music? And this is pretty comparable for every hobby: it doesn't make any difference if you are a painter, a writer or a singer: if you can get bucks from what you love to do that is a marvelous emotion.

However, before beginning to get cash you should know several things concerning the "how"! You can't speed into a business not knowing couple of rules. Yes, you read it right: I said "business", because it is a business. If you are looking to make a profit you should consider your art like a business, even though it is art.

And I am fairly certain you will agree with me on that: even if you do art that doesn't necessarily mean you don't aspire to generate profits of it, art is not free...or at least: not necessarily, most especially when you want to do this for a living. You have to think about it as a job. Justin Bieber sings, this is art however it is as well his every day job. And, of course, he has an entire staff to market is art.

Marketing. Yes. For the reason that if you want to sell your beats over the internet it is important to think of marketing strategy similar to any kind of company needs one. What do you really want? Ask yourself this question. Are you a beatmaker trying to make a career of it or only somebody who desire to sell beats occasionally? Let me explain something: you need to use the same techniques for each scenario. Simply because potential buyers don't know about you: you should find a way to acquire exposure. But how? How to take the first step?

At this time all is about networking. Here is the key. Use the web to your advantage. How can customers find you when you are not visible? So the first thing to do could be to make a website. But I'm talking about a professional one. Don't let customers discover you on facebook or myspace or soundclick. It can help but let me say you that directly: it is not pro. Remember you have to treat your art like a business. If you want to have people to pay for your beats give them some serious reasons to do it. And this is very important to have your own website name. You will find different providers on internet that provide interesting formula.

So you possess a web page! Greetings! What is after that? First of all you should include different sections on your site. I see loads of producers who have only an individual web page to sell beats but in my humble opinion it's much better if you ever try to make your visitors the most comfortable as possible. They should feel like home. Give them reasons to return on your web site...Let them interact. You can insert a discussion board for instance. This way singers, rappers or songwriter might write about any matter or promote on your website. Give it some thought: a rapper just purchased one of your beats and put the final product on the community forum, other artists gonna see it and it will be great exposure for you. They will keep coming back regulary on your site and that way you can connect with them.

Add a discussion board as well as all of your social networks, don't forget to publish your previous work with some rappers then the new visitors can hear the finalized products which give a much better idea of what they can do with your beats. Publish your biography and work references if you have any. Think about all that. Learn how to change your visitors into a potential customers.

At this point the obvious question is: how to sell your beats. There are actually many different solutions but the best chosen is usually Myflashstore. They provide a flash or html 5 player you can use on your internet-site. You set it up, add your beats and you are ready to go. For the transaction, this work with Paypal and I recommend to use that because of the fact that people trust Paypal. But if you don't would like use Myflashstore you could set your very own shop and put a Paypal link for every single beat.

The secret is also in diversity: it doesn't really make a difference if you produce hiphop beats or pop beats. But if you do several genre it's even better for the reason that you will amplify your clientele. If I am well aware I can get pop, rnb and more on a site I probably going to prefer this one 1st. But if you only do one type be sure to propose beats that doesn't sound all the same.

High-quality. It is obvious however a large number of beatmakers just forget about quality. However it's extremely personal, somebody will pick up a beat mainly because in its own judgment it is the best beat never made however somebody else would think this is just garbage. It's in your hands, Do you consider that you are gifted? Take a look at the competitors and step your game up. Always do the better work you can do and money will come anyway.

Now the matter is: how to get traffic to your website? where are the artists? The response is simple: if you are looking for targeted traffic check out all community forum you can finds rappers, singers, songwriters and speak with them. Introduce yourself in a nice way, don't just simply come and say: "buy my beats". You also have plenty of artists on twitter and facebook. That's a great beginning but yet this is not the secret.

What is the secret? Well, you surely going to acquire viewers from advertisements on message boards et cetera. But you have plenty of them who look for beats on the search engines. They lookup "buy beats" or any specific keywords and phrases that relates to beats and find internet sites that sell beats exactly like you. So the following step will be to position your web site much higher to ensure it is visible on Yahoo and Google. And this is a very tough competition because this business is incredibly highly profitable but when you can get on the first page of Google and yahoo you undeniably obtain page views due to the fact people find you.

How to get on very first search engines page? It's all about promotion. And your website needs to possess significant contents. That's exactly why I wrote you need to keep your web site professional. Think business, think marketing methods...and dream BIG.




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