These days social media is an important tool for getting noticed. It doesn't matter who you are or what your profession is. Say, for instance, your name is Phillip Romero, it is still important to have an online presence in case someone wants to check out you or your service. These days a good many people still have very little idea of how to cultivate a social media presence.
One of the most important things to do is to think about how the audience can be served. Whereas it's largely true that most people's favorite subject is themselves, online that has to change. Adopting a self-serving attitude and going on about how successful your business is won't get Twitter followers or Facebook likes.
Human being use the Internet and they like to interact with other human beings. A company can have its own website but within that website should be actual human contacts, not someone hiding behind a generic company name or a brand. People find it hard to relate to that.
Having a presence on the internet in the first place is a great start. Try to make each person in the social media marketing department visible, which means giving them their own email and using their name and a photo. Calling them 'admin' or 'webmaster' is too impersonal. Each time they make a comment or post they should be visible and contactable by the wider audience. Be sure to choose the team wisely, an errant tweet can blow a hole in the company's reputation overnight.
Make sure you get to know the audience, be they customers, or just people to hang with on the Internet. By understanding why they make the choices they do and what role your brand, product, or service plays in their lives, you're in a position to help solve their problems and influence them more.
It is vital to understand that being friends with customers does not mean refraining from promoting products or services. It means doing so in a subtle way they does not look like in your face promotion or a glorified news release. The way around this is to create content that add value to their lives while slipping in the ways in which your service or product can help.
Humans should be used in the process of interacting at all times. These days it is far too easy to set up software that can spam links to websites and create bogus conversations. And while the idea of spamming websites might seem cool at the time, it is far more prudent to use humans, as they can cultivate relationships and in the long run that will influence people more.
Creating an online presence, whether you're Phillip Romero or just someone who would like to be famous, involves helping others and being of service to them. Create a valuable experience for them, solve their problems and Twitter followers and Facebook likes may not be far away.
One of the most important things to do is to think about how the audience can be served. Whereas it's largely true that most people's favorite subject is themselves, online that has to change. Adopting a self-serving attitude and going on about how successful your business is won't get Twitter followers or Facebook likes.
Human being use the Internet and they like to interact with other human beings. A company can have its own website but within that website should be actual human contacts, not someone hiding behind a generic company name or a brand. People find it hard to relate to that.
Having a presence on the internet in the first place is a great start. Try to make each person in the social media marketing department visible, which means giving them their own email and using their name and a photo. Calling them 'admin' or 'webmaster' is too impersonal. Each time they make a comment or post they should be visible and contactable by the wider audience. Be sure to choose the team wisely, an errant tweet can blow a hole in the company's reputation overnight.
Make sure you get to know the audience, be they customers, or just people to hang with on the Internet. By understanding why they make the choices they do and what role your brand, product, or service plays in their lives, you're in a position to help solve their problems and influence them more.
It is vital to understand that being friends with customers does not mean refraining from promoting products or services. It means doing so in a subtle way they does not look like in your face promotion or a glorified news release. The way around this is to create content that add value to their lives while slipping in the ways in which your service or product can help.
Humans should be used in the process of interacting at all times. These days it is far too easy to set up software that can spam links to websites and create bogus conversations. And while the idea of spamming websites might seem cool at the time, it is far more prudent to use humans, as they can cultivate relationships and in the long run that will influence people more.
Creating an online presence, whether you're Phillip Romero or just someone who would like to be famous, involves helping others and being of service to them. Create a valuable experience for them, solve their problems and Twitter followers and Facebook likes may not be far away.
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