Sunday, June 22, 2014

Oculus VR & The Knowledge Of An Internet Marketing Company

By Robbie Sutter


Late last month, Facebook made the announcement that it had purchased Oculus VR. For those who do not know, Oculus VR is the company behind the head-mounted virtual reality gaming device known as the Oculus Rift. The strangest thing about this story, though, is that it had garnered many opinions. However, it's safe to say that most of them were negative. There is more to consider with this story, though, and I am sure that an Internet marketing company can place a greater level of emphasis on it.

One of the greatest criticisms that I have seen about Facebook's acquisition of Oculus VR is that the focus will be on social media to a fault. Those who have backed the Oculus Rift in the first place were, primarily, gamers and most of these individuals do not care about networking features. They simply want to experience what can be brought to the table in terms of game play. There is a tremendous amount of concern over this but is it an aspect that is warranted to the perspective of an Internet marketing company?

It is important to keep in mind that the Oculus Rift came about because of Kickstarter. People saw interest in the proposed project and, as a result, donated tremendous amounts of money in order to see to it that said project was finalized. With Facebook taking the reins, though, it is fair to assume that there were many who asked, "What was the point of our efforts?" Even though I can see where many are coming from, in this regard, I do not think that it is founded.

If anything, I am of the opinion that authorities like fishbat will see this acquisition as a positive more so than a negative. Keep in mind that while Facebook is very much a networking-focused entity, it also has a tremendous amount of money, which can then be applies to the Oculus Rift in order to speed up its production. After all, it is still very much in the developmental phase. I have to believe that this was done in order to get the product out sooner and I am sure that any Internet marketing company would agree.

While it's understandable that people have been apprehensive about Facebook's acquisition of Oculus VR, are these concerns entirely legitimate? Keep in mind that the Oculus Rift itself is an impressive piece of technology; it won't get anywhere unless it has enough financial backing tied to it. The Oculus Rift is, from my experience, one of the most engaging digital experiences seen in quite some time. The purchase of the company by Facebook will, likely, lead to a number of positives seen in the long run.




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