Tuesday, August 26, 2014

Building A Brand Name Through Club Event Promotion Ideas

By Colette Foreman


The best way to start is by understanding the several reasons why people frequent clubs. Some go to have fun and meet new people. For a good number it is a forum where they can socialize and interact with others without being judged. Knowing this reasons is helpful in formulating club event promotion ideas.

What kind of crowd attends most of the events? Which following would the joint rather have? Working with a target audience is very significant and critical as they help you to plan and make good decisions.

An event success is dictated by the date it kicks off. Ensure that the date does not coincide with other great events within the locality. Otherwise the crowd will be split and you might loose a good share to your competitor.

Some of the celebrations that you might hold are weddings and receptions. Corporate parties are a good twist. Birthday parties and anniversaries always bring in new clients through the invites. Do not shy away from the vibrant baby showers.

Graduation parties are a good way of popularizing the joint. Most venues do not think about hiring their venues to association meetings and political movements. Their presence will prove beneficiary in the long run.

Music sets the pace, ambiance and mood of the entire event. Be very selective with what you offer as the type of entertainment may push away the crowd or bring it home. Select the appropriate DJ or a live band.

Promoters can be very challenging to work with and expensive. If you want to cut down on cost, be your own agent and advertise the joint. Sending out emails, colorful fliers and press releases to media houses and radio stations makes it popular.

The press is being overtaken by social media. Consider doing most of marketing on social media. Always have online updates on twitter and twitter as they have a massive following.

Issuing branded items to loyal clients, the biggest customers and those that bring in more clients is a good way to ensure smooth business operations. Merchandise like shirts, hats, umbrellas and wallets are a great gift hamper.

Be unique but relevant, inviting great artists like magicians and comedians increase your client base. To improve on your competitiveness, very interactive games can be formed that will drive people off their chairs.

If you decide to work with a promoter finalize on the method of payment before the actual event. Payment can be done in two ways. According to the number of heads the promoter is able to usher to the venue or in accordance to a percentage of the total profits.

Working with themes on daily basis is a marvellous idea. Taking the role of a gold sponsor in charity events and offering to host the event is an opportunity to get free publicity from the press and increase your customers and profits.

To get good reviews and ratings invite promoters and make it known through your posters that they will be in attendance. To build a strong brand, frequent appearance from socialists will help.




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