Wednesday, April 27, 2016

A New Marketing Experience With The 3D Hologram Display

By Frances Martin


When it comes to launching new products at trade fairs and expos, any company is competing with hundreds of others for the attention of passing customers. And these customers could be serious corporate buyers with sign off over large budgets. So how to catch their eye and get them to stop and take notice of that new killer product? Well, the 3D hologram is your answer.

Well, we are not yet at the technological level where the Star Trek seems to be taking us, but we are very far from the 80s when we were used to the wall hanging squinty images. Today, for one to see the holographic image in a mind-blowing way, you will have to resort to the 3D displays. To the first time observer, it appears like a hollow box in which the 3D videos are displayed.

It is simply an illusion that is mind-blowing. In movies, the technology has been used to create ghost-like illusions that leave the audience more than impressed. State-of-the-art technology is used to reflect the images of the real object onto the screen. As such, the audience does not get to see the real objects and people but their reflections looking like objects floating in space.

If the light falling onto the image is not at the accurate angle required to make the image visible, the reflection, by itself, selects the beam of light, that is falling on the required angle for it to be seen in multi-color and three-dimensional form, and then reconstructs the image. The extra light passes through the transparent film without being reflected.

In order to understand it better, imagine the ghost-like images you are used to in the Star Trek. In reality, our technology has not gone as far as what we are made to experience in the Star Trek Series. By going by what we had back in the 80s when we were only familiar with the changing images depending on the light intensity, the angle of light and the distance, today we are experiencing a completely new technology, not very far from what the Star Trek is exposing us to.

Through a combination of high-tech equipment by an experienced expert in the field, it is possible to produce mind-blowing images and reflections that will leave the audience in a world out of our normal world. This is like a dream come real. Ordinarily, the motions and action is captured through a 3D technology. The resulting images are then converted to animations through powerful animation software.

The partner should have been at the forefront of this cutting edge industry right from the early days. This translates to trust and experience, having worked with a series of clients including the large blue chip multinationals through to more regular businesses to come up with 3D displays for use at trade fairs and expos.

Your stand will also attract more onlookers and indeed a crowd attracts even a bigger crowd. Just because of curiosity. With a bigger crowd, you are well positioned to give away the promotional materials. It is simply the benefit of the first time advantage or the first mover advantage, as it is often known in the marketing field.




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