So as a budding artist, the following article has sparked interested for one or a number of reasons. The support team by your side keeps telling you to hire a promotion agent for your music but the one question that keeps going through your mind is why? All, are not all money hungry people who make a living off the earnings of others or movie script clearance sales. It is said that information is power and by the time the last word is read, there should be enough information available to make an informed decision.
So what is a music promotion agent and what is their importance? In essence a music promotional agent is the individual tasked with the responsibility to make shows happen for artists. However, the job they do is not only limited to that but the negotiation of contracts and agreements necessary for performances like live performances.
For an artist on the lookout for an agent there are a few things that they need to look out for so that they are not duped or find themselves in contracts that they cannot get out of nor make any money off. Make sure that the agent you have in mind is registered with an agency, secondly, your agent works with a promoter and not an old friend who owns a bar and lastly, although this one may be hard to spot is that music agents charge lower commissions compared to other professionals in the music industry.
Once an artist has performed or is on tour, the music promotional agent can pat themselves on the back for doing their job. As they have done their part with regards to the artist and all that is left for him to do is their claim to fame.
One cannot stress enough the importance of signing a contract. Now that some of the red flags for artist have been flagged it is important to know that a contract is imperative for maintaining law and order, as it holds both parties accountable of what is expected of them. And should be of valuable use in the unfortunate but possible event of squabbles over money and royalties.
All of this is not done as a humanitarian effort and requires remuneration. Most music promotion agents, whether managing a small band or a large artist show similar traits. Most of the time the same remuneration structure which often involves payment through a percentage obtained through touring is followed. Most of these percentages range between 10 and 12% but in some instances can go all the way to 20% depending on the contractual agreement.
Now that there is a basic understanding of what musical promotional agents do, it is now important to note that contracts between the artist and musical promotional agents are crucial in order to ensure that there are no disputes over money or commitments or expectations between the artists/band and the manager.
Music promotional agents are important for the development of the artist, if they intend on growing in their field as they make venues and the promotion about their performances a top priority. Therefore, it can be assumed that they ensure that artists get paid and thus are able to charge 10, 12 or even 20 percent in fees as remuneration. And with that said, that is why one hires a promotion agent.
So what is a music promotion agent and what is their importance? In essence a music promotional agent is the individual tasked with the responsibility to make shows happen for artists. However, the job they do is not only limited to that but the negotiation of contracts and agreements necessary for performances like live performances.
For an artist on the lookout for an agent there are a few things that they need to look out for so that they are not duped or find themselves in contracts that they cannot get out of nor make any money off. Make sure that the agent you have in mind is registered with an agency, secondly, your agent works with a promoter and not an old friend who owns a bar and lastly, although this one may be hard to spot is that music agents charge lower commissions compared to other professionals in the music industry.
Once an artist has performed or is on tour, the music promotional agent can pat themselves on the back for doing their job. As they have done their part with regards to the artist and all that is left for him to do is their claim to fame.
One cannot stress enough the importance of signing a contract. Now that some of the red flags for artist have been flagged it is important to know that a contract is imperative for maintaining law and order, as it holds both parties accountable of what is expected of them. And should be of valuable use in the unfortunate but possible event of squabbles over money and royalties.
All of this is not done as a humanitarian effort and requires remuneration. Most music promotion agents, whether managing a small band or a large artist show similar traits. Most of the time the same remuneration structure which often involves payment through a percentage obtained through touring is followed. Most of these percentages range between 10 and 12% but in some instances can go all the way to 20% depending on the contractual agreement.
Now that there is a basic understanding of what musical promotional agents do, it is now important to note that contracts between the artist and musical promotional agents are crucial in order to ensure that there are no disputes over money or commitments or expectations between the artists/band and the manager.
Music promotional agents are important for the development of the artist, if they intend on growing in their field as they make venues and the promotion about their performances a top priority. Therefore, it can be assumed that they ensure that artists get paid and thus are able to charge 10, 12 or even 20 percent in fees as remuneration. And with that said, that is why one hires a promotion agent.
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