Wednesday, April 24, 2019

Artificial Intelligence Pricing Solutions That Companies Can Use

By Maria Gibson


Many factors are needed to consider in determining the product price. Companies involved in manufacturing production have more factors than service ones. Appropriate suggested retail prices may take a while in doing calculations. To help them, there is an artificial intelligence pricing solutions available in the market.

These are software created by computer engineers, IT specialists, and business managers. They put an AI system in it as it is capable for self learning. There are various brands in the market today that a company owner can choose from.

Learning machine algorithms are made use in dynamic pricing solutions which learns from the details inputted by employees. Consumer buying patterns are considered, as well as industry market movements, in determining the respective prices of products. Companies greatly benefits from it because they are now able to monitor products that have higher popularity to the public.

Offering cost effective solutions in software, Wise Athena provides optimal pricing and trade promotions to CPGs or consumer packaged goods. It uses the assistance of predictive AI and econometric sciences. The AI can understand the movement of the company and their competitors in strategizing their sales and their business in its entirety. When the company launches a new product, details and specifications about it are automatically added by the system. It also calculates the possible gains and losses wherein they find appropriate solutions to help compensate the loss.

The changes of dynamics in the market are being kept up by Perfect Price. Installed in the software is an AI that does accurate forecasting. The right price is then delivered to the company.

It has algorithms which creates its predicative ability. Due to this, companies can do varying product simulations for their respective product lines. They can also identify which products are strong and which are weak in consumer markets in all their branches.

The world leader of system pricing software in the hospitality management industry is Pace. Small and large hotel chains are able to determine the right price whatever the seasons. This is due to the fact the hotel bookings are mostly seasonal in nature. They can also benefit from the motto of the makers of this software which is always the right price. There is an optimal change in their revenue management as gathered data and computer science are combined in determining their price.

Competitive companies can use Incompetitor which helps them access the details in pricing of their competitors. It helps them analyze relative information, especially the additions and removals in their details. If their competitors have similar products as theirs, they can compare the marketability of both products to determine how they can stay ahead or improve them. Its limit is that it can only compare those that are in e commerce. If the competitor is not into it, then relative information shall be done manually by them.

Of all pricing software listed, Navetti PricePoint is the most comprehensive. It claims to manage, control, and measure optimal pricing through its machine learning algorithms and analytic methods throughout the pricing process. They presented the latest version which consists of more modules to help companies in pricing, as well as templates in their reports.




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