Beats by Dr Dre has its mission explained quite clearly. Dr Dre says that their mission was to give music lovers access to all the sounds that can be heard in a professional studio by artists. This ensures that music is heard by them in the way it has the right to be heard. The company was inaugurated in Santa Monica, CA, in the year 2006. It now leads head phones sales with a fifty three percent share in market for the said product.
A young hip-hop and rap artist famously known as Dr Dre, Andre Young, along with his partner Jimmy Lovine, who was the chairperson of Interscope-Geffen-A&M Records, launched their first headphones with the collaboration of Monster Cable in 2009. Their latest innovation aimed at giving listeners the ability to listen to the entire spectrum of sounds as heard in professional music studios. Although their initial plan was to produce studio quality speakers, Monster Cable advocated the manufacture of headphones instead. Since then, it has been the leading brand in this area, and other companies are trying hard to keep pace with it.
Today Beats store is offering speakers and Beatbox portable along with a variety of headphones. They have also collaborated with HTC, HP and Chrysler on some projects, and licensed these companies to use their brands. HTC smart phones have now got Beats audio system installed in them. HP computers have also incorporated these speakers in their Envy laptops. Chrysler has installed this sound system in its 300S luxury cars.
With the expiry of their initial contract with Monster, they are now partners with HTC. HTC owns 51 percent of the company's shares now. The pioneering members, Young and Lovine are own small shares in the company.
However, this is still an autonomous body. Another step of this business is the acquiring of the online music service Music on the Go (MOG). MOG provides high quality music online, which is in sync with their mission statement.
Initially their products were being advertised with the help of popular musicians who targeted youth only. However, their target market is now being expanded remarkably. Particularly with the installation of their speakers in Chrysler, older people and professionals have also started showing interest in this sonic revolution.
Beats by Dr Dre is now considered to be a hallmark of quality. Consumer demands have shifted a good deal owing to Dre's innovation. A new race has now begun, and Beats seems to be leading.
A young hip-hop and rap artist famously known as Dr Dre, Andre Young, along with his partner Jimmy Lovine, who was the chairperson of Interscope-Geffen-A&M Records, launched their first headphones with the collaboration of Monster Cable in 2009. Their latest innovation aimed at giving listeners the ability to listen to the entire spectrum of sounds as heard in professional music studios. Although their initial plan was to produce studio quality speakers, Monster Cable advocated the manufacture of headphones instead. Since then, it has been the leading brand in this area, and other companies are trying hard to keep pace with it.
Today Beats store is offering speakers and Beatbox portable along with a variety of headphones. They have also collaborated with HTC, HP and Chrysler on some projects, and licensed these companies to use their brands. HTC smart phones have now got Beats audio system installed in them. HP computers have also incorporated these speakers in their Envy laptops. Chrysler has installed this sound system in its 300S luxury cars.
With the expiry of their initial contract with Monster, they are now partners with HTC. HTC owns 51 percent of the company's shares now. The pioneering members, Young and Lovine are own small shares in the company.
However, this is still an autonomous body. Another step of this business is the acquiring of the online music service Music on the Go (MOG). MOG provides high quality music online, which is in sync with their mission statement.
Initially their products were being advertised with the help of popular musicians who targeted youth only. However, their target market is now being expanded remarkably. Particularly with the installation of their speakers in Chrysler, older people and professionals have also started showing interest in this sonic revolution.
Beats by Dr Dre is now considered to be a hallmark of quality. Consumer demands have shifted a good deal owing to Dre's innovation. A new race has now begun, and Beats seems to be leading.
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