Wednesday, September 5, 2012

Why Mobile Loyalty Kicks Butt

By Tom Hurtgen


Most people would never heard of mobile loyalty programs; that will change as mobile loyalty programs start eliminate coupons, plastic cards and deals commonly peddled by the Groupons of the world. Mobile loyalty programs allow them to ditch a wallet full of plastic. Further, you make your life simpler and allow your loyalty to a particular brand to give you discounts on repeat purchases.

They could also be the first step in turning the world into a mobile payment marketplace. Even better, any customer who is completely convinced about paying with their mobile device can try out these loyalty programs to see if they like them.

So how do mobile loyalty programs actually work?

As an example, let's say that you are shopping in your favorite city. As a tech savvy consumer, you will eliminate paper and waste so you have downloaded an app on your droid x that allows you to get access to your favorite brands and products, all through this application.

As you look at your iPhone and open up the app, you see maps that mark your location spotted with blue dots. The friendly blue dots indicate your favorite stores which you've chosen through the mobile app. The app allows you access to the brand or companies loyalty program by touching each blue dot wherever you are on the map.

These kinds loyalty programs are called location-based programs because they mark your location and enable you access to specific loyalty programs. Loyalty programs like foursquare are good examples of this application. The bonus cash that you earn can be used anywhere just as long as you pay your mobile device or smart phone. This is a great benefit to the consumer as it makes the whole process a payment extremely simple. As a matter of fact, most customers start using mobile loyalty programs in mobile payments absolutely love using them.

Of course sellers also benefit from the access they get to real world analytics. Businesses can analyze consumer behavioral patterns like where you shop and how you make purchases. The credit system helps companies build customer loyalty over the long term.

You many kinds of loyalty programs which are available for all sorts of mobile devices, including tablets, iPads and of course, mobile phones. The creative organization that utilizes mobile loyalty programs, the possibilities are endless. But more importantly, these programs make life easier and simpler for consumers who are devoted to specific brand names. In cases like these, everyone benefits.

There are even food and beverage mobile loyalty programs that benefit consumers who purchase from specific restaurants. Waiters and waitresses may find themselves out of work because of these tremendously productive mobile loyalty program applications.

These kind of mobile loyalty programs make it simple for large groups restaurant goer's to split the bill and also pay quickly and easily through their mobile device. The restaurant can also strategically place promotional offers within the mobile loyalty app. Owners can ask customers to rate their experience and provide valuable feedback.

As we spoke of above, mobile loyalty grounds offer many tremendous ways for businesses to satisfy consumer demand.With emerging technology, mobile loyalty programs are the wave of the future and helping businesses meet the demands of consumers for years to come.




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