Monday, June 24, 2013

Do You Have Online Stock Trading Software? Learn To Capture More Purchases

By Clyde Johson


Having your own online stock trading and screening software business has a lot of pros like flexibility and working from home, however without a proper business plan in place it won't be profitable. Our article below lists tips and tricks to take into consideration when setting up your business plans to make sure you're profitable.

Research any third-party payment or online escrow service a buyer wishes to use before you agree. The US Federal Trade Commission FTC has received reports of fraudulent buyers who will insist that the seller use a third-party payment service or an escrow service that turns out to be fraudulent. The seller ships the item to the escrow service, but never receives payment or the return of software.

When your email is out for others to see you may get inundated with spam messages. Try to filter through which ones are legit and which ones are fraudulent. If you're unsure try to other mediums to get in touch with the person rather than replying to their email.

You can increase the holiday spirit that your customers have. You want to use the holiday season to advertise the greatness of the stock trading and screening software that you offer. Special discounts should be offered. The last day of the offers should be indicated with a count down. The holiday mood that you create can be enjoyed by customers that do not celebrate holidays as well. Take advantage of it.

Vouchers are a great way to provide your customers with incentives to shop at your online software store. These vouchers promote your sales and create loyal customers because they'll keep visiting your site to see what new stock trading and screening software they can buy with a discount.

Although you might be reluctant to offer sales and cut your profits, your numbers will actually double or triple. That's because the sheer volume in sales alone will make up for the cheaper priced software product. Offering sales is also a great way to turn over old inventory.

To get rid of your extra inventory sell your software on third party sites such as Amazon or Ebay. This is a quick way to offload your inventory and generate extra cash while exposing yourself to new customers. The extra cash will help you improve your own website and generate more direct sales.

When designing your checkout process make sure customers are able to purchase their software quickly and easily. Long purchase processes will turn customers off and make them shop elsewhere.

When accepting credit card payments make sure to match all details before approving the transaction. This will help avoid fraudulent charges being made. If something does not match up ask for an alternative form of payment.

One good way to prevent fraud and email viruses is to avoid all spam and suspicious emails. If you feel like an email might not be spam but you aren't sure it's best to contact the sender in a non email way such as going through their website to verify safety.




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