Saturday, January 24, 2015

Can Social Media Agencies Endorse Linkedin's Open Platform?

By Paula Hess


LinkedIn is a website that, during the past year or so, gave users the control of posting their own content. Specifically, 330 million individuals have taken to LinkedIn in order to speak about their areas of work. What this resulted in is a broader platform, which I'm sure any and all social media agencies can see as a strong point. With that said, it seems like this website is going to broaden even further, if recent reports and stories are to be believed.

As of recently, LinkedIn has expanded its publishing platform - a blogging center of sorts - to all English-speaking countries. What this means is that the previous statistic has expanded, adding on 230 million more people to the previous statistic. I believe that this can only benefit LinkedIn, since there are many posts that can be made about business. This is especially true when given the litany of industries that exist under the umbrella of LinkedIn.

It's easy to see why so many people are engaged on LinkedIn. Unlike Facebook, Twitter and other entities, LinkedIn is primarily focused on employment and the ability to connect to others in specific industries. However, it's easy to forget that this is still a social media website. As a result - and I am sure that social media agencies across the board will agree - there's still the focus on content that's made stronger because of this development.

When more people can stay engaged, on any platform, won't that account for greater rates of success? LinkedIn, like other social platforms, has a strong user base and this is a concept that social media agencies can draw attention to. After all, this has the potential to create vast amounts of content, provided the capabilities are given to audiences. This is what makes this report so interesting and I am sure that authorities such as fishbat can say the same.

As you can see, there's plenty of good that can come from the utilization of LinkedIn. This is especially true now, seeing as how more and more people stand the chance of using the platform for greater levels of engagement. Of course, the success of this development must be surveyed in time. Even though it's early to say if this will yield high results, based on past successes, I'd like to think that one would be safe in assuming that stronger results can rise to the surface.




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