Horror movies are popular; this goes without saying. There is a certain audience that enjoys being scared - or, at the very least - faked out by spooky elements - and the many films which have been released as of late are indicative of this. Strong marketing plays a role, in this regard, and I think that any Long Island advertising agency can attest to such a sentiment. For a better understanding of how this practice can be carried out, please read on.
For marketing to work, in this particular realm, creativity must be exercised. One of the most recent examples I can think of would have to be "Carrie," in 2013, and the coffee shop prank that was put on display. Those who were in the coffee shop in question became witness to tables and chairs seemingly moving on their own, which created a viral video that anyone could recognize. To say that this spurred interest for the aforementioned movie would have been an understatement.
This is just one example of how marketing can be done in less traditional ways, though. There have been various horror-themed pranks carried out, many of which were done for the sole purpose of drawing attention to movie productions. These types of videos spread like wildfire, for lack of a better analogy, and they illustrate the importance of creativity as well. As a result, it's not abnormal for Long Island advertising agencies to take notice of them.
One must wonder, then, how a Long Island advertising agency could push a horror movie production to the next level. One of the ways that this may be done, according to firms like fishbat, is the utilization of social media. It's possible that posts could be made about favorite horror movie moments, in general, where numerous people can stay engaged. Even though this may be a short-term process, multiple posts along these lines can have a greater collective impact.
Without question, horror movies enjoy tremendous amounts of popularity. Even though this can vary from one production to the next, I would argue that marketing plays a huge role. There are several tools which can be integrated to boot, ranging from video production to social media integration. When these are put into place, and utilized with the utmost care, it's easy to imagine that success can be yielded. It's just a matter of how creative the campaigns truly are.
For marketing to work, in this particular realm, creativity must be exercised. One of the most recent examples I can think of would have to be "Carrie," in 2013, and the coffee shop prank that was put on display. Those who were in the coffee shop in question became witness to tables and chairs seemingly moving on their own, which created a viral video that anyone could recognize. To say that this spurred interest for the aforementioned movie would have been an understatement.
This is just one example of how marketing can be done in less traditional ways, though. There have been various horror-themed pranks carried out, many of which were done for the sole purpose of drawing attention to movie productions. These types of videos spread like wildfire, for lack of a better analogy, and they illustrate the importance of creativity as well. As a result, it's not abnormal for Long Island advertising agencies to take notice of them.
One must wonder, then, how a Long Island advertising agency could push a horror movie production to the next level. One of the ways that this may be done, according to firms like fishbat, is the utilization of social media. It's possible that posts could be made about favorite horror movie moments, in general, where numerous people can stay engaged. Even though this may be a short-term process, multiple posts along these lines can have a greater collective impact.
Without question, horror movies enjoy tremendous amounts of popularity. Even though this can vary from one production to the next, I would argue that marketing plays a huge role. There are several tools which can be integrated to boot, ranging from video production to social media integration. When these are put into place, and utilized with the utmost care, it's easy to imagine that success can be yielded. It's just a matter of how creative the campaigns truly are.
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If you'd like to hire a Long Island advertising agency, contact fishbat for details.. Free reprint available from: Can Long Island Advertising Agencies Boost Horror Movies?.
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