Monday, April 14, 2014

Knowing More About Corporate Art Collections

By Anita Ortega


If one would go to a very large office, he would usually notice that there are a lot of paintings or other forms of artworks that are used there as decorations. Now one would usually wonder why a company would spend a lot of dollars on things like these. Now they do not know that behind these corporate art collections, there are deeper reasons as to why corporations would hold these things.

One can actually consider these paintings as a company asset because they would actually serve as some sort of marketing tool that does help the image of the corporation. It is for this specific reason that these corporations do not mind shelling out a lot of money on these so called worthless paintings. There are actually a lot of reasons as to why these things are actually very important.

Now a corporation always has to be attractive to the public because the people have a certain expectation of corporations. The public would expect the corporation to at least look classy and professional on the outside. Now the corporations would hang paintings on their walls in order to respond to that particular expectation so that when visitors would come into the office, the visitors can see that the corporation knows exactly how to present itself.

Now this is only one of the positive effects that the paintings would have on visitors. Another positive effect that these paintings would have on the visitors is that they would help the visitors relax while they are either waiting for a meeting or working. Looking at paintings can actually be very relaxing and would therefore help visitors feel at home while they are inside the office.

Now the workers may also be able to benefit from these paintings as they also need to take away their stress. Since the paintings would have a calming effect on people, then the workers who would look at them would then be able to work better because their brains are more relaxed. This would result in an increase in office productivity.

Now art is known to have very positive effects on the brain which is why they say art nourishes the soul. It is known to actually reduce stress in the brain, help stimulate creativity, and even stimulate intelligence and innovation. From this, it can actually be inferred that having paintings in the office increases productivity.

Now aside from helping themselves, the corporations are also helping cultures by showcasing their paintings. Now each painting comes from a different county and would carry the culture of its respective country. By showcasing these paintings or artworks in their offices, the corporations are actually promoting the culture of the respective country.

Of course the corporations are also helping the art community as a whole. In a way, they are promoting art as there are many people who do not appreciate classic art forms enough. So by hanging these artworks in an office, these works will get the exposure that it needs from the public.




About the Author:



No comments:

Post a Comment