Wednesday, May 15, 2013

How To Grow Jamaica Movie Industry

By Jennie Sandoval


Everyone needs to relax at different times of the day when they can engage in fun activities. One of the common ways people relax is through watching their favorite movies. Hollywood movies have however made it somewhat difficult for films from other countries to thrive. For instance, producers need to learn how they can grow Jamaica movie industry to increase the number of people watching films from Jamaica. Given the talent that is available in every nation, it is possible to achieve great heights through following some guidelines.

Understanding the genre the film belongs to is very essential as this will guide you in understanding your target audience. People who watch drama are likely to be different from those who watch reality shows and action films. Through this, you can easily allocate your resources in a manner that guarantees that you will reach out to your target audience.

The best way any producer can guarantee success of his or her production would be through making something to show life in their country. Though you may be tempted to ape whatever you see in Hollywood movies, you are unlikely to produce anything close to it. Stick to Jamaican content that will entertain people in a manner that makes them democratic.

You may consider using some celebrities in your films to enhance the chances of people liking the film compared to when all the actors are unknown. Local music celebrities can be a perfect match for any producer to ensure they get the big break in their production career. This is because many of these artists have a huge following worldwide.

You should ask for the relevant government support when creating any films to guarantee the proper channels of distribution are adopted. Among the essential things that kills development of any film market is the fact that producers want to make it big instantly by selling films exorbitantly. If you wish to have more individuals to start liking your productions, the very best could be giving the very first films at low cost to familiarize people with your production.

In order to penetrate the market effectively you should distribute a film through the internet since people are increasingly using the internet to access movies. This should also reduce the price you would charge for every copy. This will also reduce your reliance on physical distribution channels like use of selected retail stores for selling films.

The competition for TV space is quite high and requires producers to partner with local or internal TV channels to air their movies. This would make it possible to generate more content and still be sure of a steady distribution network. This would in turn make it possible for producers to spot more talent to produce better films thus perfecting the shows.

If you want to grow Jamaica movie, you must be determined to sacrifice resources aimed at attracting audience from all walks of life. This may require you to produce films touching on different aspects of life to make everyone find something that would entertain them. This would subsequently make them want to watch more thus may even visit various theaters during filming.




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