Thursday, January 17, 2013

Affordable Custom Web Design Services vs. DIY Website Design

By Kelly Montagna


Once you understand the value of establishing a professional website for your small business, you have to weigh all of your options to establish that website. There will be many decisions to make as you create and upkeep your website, but first you have to decide whether you will create your own website or hire a professional to create the site for you. If you want to create your own website for financial purposes, remember that you always give up valuable time when you cut corners to save expenses.

DIY Websites

Technically, most people have the ability to create a website of some variety without professional guidance. If you do not mind your website looking just like many other websites within your industry, you can use click-and-drag website design services to slap up a basic website in one afternoon. You save some time and avoid learning how to design a unique website just for your business, but you also do not stand out from your competitors. What's your fast and easy website will lack is effective branding and a unique look and feel that none of your competitors can match.

If you take the time to learn how to create your own website without the click-and-drag system, you have to invest a lot of time and go through the headache of trial and error as you try to get different features and design elements to work. You also have to stay updated regarding search engine algorithms and other factors that could put your website in danger of extinction in the future. If you are not ready to invest a lot of time and do not want to wait months for your website to go live and start working for your business, you are not alone. The alternative to doing it yourself is to find a small business web design company capable of creating a customized website for your business in much less time.

Can You Afford to Hire a Designer?

When you hire a professional, you hire someone with the knowledge and expertise to create search engine friendly websites that are easy for visitors to navigate. It may take you months or years to accumulate the knowledge that these professionals already have, and then you would be outdated on many topics and would have to keep learning to catch up to the times.

Why waste that much time when you can find affordable custom web design services catering to the needs of small business owners. These professional web designers know that small businesses do not have large budgets for websites, and they are willing to offer great prices without lowering the quality of their work. These professionals will save you a lot of time over doing it yourself, and your time is worth more money than you will pay for the website.

Your professional web designer will also be a go-to source of expertise in the future when you come up against a technical glitch or decide your website needs a fresh look. Technical issues are a fact of life when you own a website, and you will want a fresh look for your website at some point.

You do want to make sure you are hiring a professional, trustworthy web design service with proven successes in the market. Ask for samples of previous work and make sure you trust your chosen service provider before you pay for a website. Unless your service provider can offer great websites that are attractive and easy to navigate, they are not worth the price tag no matter how cheap. Reasonable does not mean bargain basement prices, so make sure you do not pick the lowest price you stumble upon.




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