Latest market research carried out by Juniper research has discovered that, as bizarre as it may seem, profits for mobile Voip use have fallen drastically, even though use has increased dramatically.
And in case you're wondering just how dramatically usage has increased, allow me to furnish you with some information. In 2012 mobile Voip usage accounted for 15 Billion minutes, but by 2015 that figure will rise to in excess of 470 Billion minutes - a 300 times increase!
Startling figures indeed, but figures which have not represented an increase in profits anywhere close to that which the ISP's were hoping for - let alone expecting - due to a number of factors.
The main reason being that a lot of the Mobile Voip usage has been due to applications which offer free Voip services and connection time as an alternative to paying for a carrier mobile Voip service. Because of the rise in applications of this nature, it means that consumers now have a range of options when it comes to voice and message service.
In basic terms, the stats suggest that far from being a dominant revenue producer for mobile service providers, mobile Voip could actually prove to be a hindrance to mobile voice revenue.
And just in case you're still struggling to come to terms with the logic behind the stats allow me to further extrapolate on matters. In recent years, experts at Analysis predicted that mobile Voip services would generate revenues of over $7 Billion in Europe alone, whereas, in truth, global mobile Voip revenues accounted for just 2.5 Billion in 2012 GLOBALLY!
So as you can see, even the best industry experts have been caught off-guard by such a degree that it is embarrassing. But, such grossly inaccurate predictions are a mark of how hugely the market has under-achieved rather than excessive human error-ship. It does, however, give some inclination of just how much profit the mobile voice service providers have missed out on.
But im sure none of us will be losing any sleep over any potential lost profits for the big ISP's. And as far as the consumer is concerned, the future looks certain to offer ever more opportunities to take advantage of free Voip apps and save money on calling all of those distant mates and acquaintances on the other side of the world.
And in case you're wondering just how dramatically usage has increased, allow me to furnish you with some information. In 2012 mobile Voip usage accounted for 15 Billion minutes, but by 2015 that figure will rise to in excess of 470 Billion minutes - a 300 times increase!
Startling figures indeed, but figures which have not represented an increase in profits anywhere close to that which the ISP's were hoping for - let alone expecting - due to a number of factors.
The main reason being that a lot of the Mobile Voip usage has been due to applications which offer free Voip services and connection time as an alternative to paying for a carrier mobile Voip service. Because of the rise in applications of this nature, it means that consumers now have a range of options when it comes to voice and message service.
In basic terms, the stats suggest that far from being a dominant revenue producer for mobile service providers, mobile Voip could actually prove to be a hindrance to mobile voice revenue.
And just in case you're still struggling to come to terms with the logic behind the stats allow me to further extrapolate on matters. In recent years, experts at Analysis predicted that mobile Voip services would generate revenues of over $7 Billion in Europe alone, whereas, in truth, global mobile Voip revenues accounted for just 2.5 Billion in 2012 GLOBALLY!
So as you can see, even the best industry experts have been caught off-guard by such a degree that it is embarrassing. But, such grossly inaccurate predictions are a mark of how hugely the market has under-achieved rather than excessive human error-ship. It does, however, give some inclination of just how much profit the mobile voice service providers have missed out on.
But im sure none of us will be losing any sleep over any potential lost profits for the big ISP's. And as far as the consumer is concerned, the future looks certain to offer ever more opportunities to take advantage of free Voip apps and save money on calling all of those distant mates and acquaintances on the other side of the world.
About the Author:
Saul Saresi is an expert and regular writer specialising in all things Voip for his site Voipdito business phone line Further examples of his writing can be found here voip for business
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