Tuesday, January 29, 2013

Learning All About Social Search Strategies

By Howard Toone


Most people now use the internet for all their information needs. Despite the hugely popular algorithm based searches, there is still a significant need for social search methods. Websites are ranked constantly and everyone wants theirs to be at the top. This takes a lot of work and only the best sites with outstanding content will rank highly. Many people do not realise that quality content is the best way to keep their site at the top of the searches is to provide their visitors with great content that is relevant to the original search.

Virtually every company and many individuals have a web site and often make the mistake of assuming that this will be enough to generate extra business. However, their site will never make the high rankings without constant care and attention. This is why human generated rankings are so important. They help to provide a balance between the machine generated results that are so typically used.

The focus of the searching is much more content based. It can be especially useful when looking for content that may be very unusual or unique. Some of the ways to share relevant sites are by simple strategies such as book marks and tagging. This can range to more advanced searches that manage to combine the benefits of human intelligence with the speed of computer algorithms.

Once an individual has located a site that is highly specialized and full of great content they will want to save and then share it. Some of the most popular ways to do this are by using tags and book marks. These human links generate a ranking system that is quality based and quite different from the machine generated system.

The benefits of using a human based ranking system are numerous. One of the most important is that it reduces spam. It can often assist with the relevance of searches. This is especially true of when the information is very specialized. There is the opportunity for experts in a particular field to offer their help and experience to others who are looking for exactly the knowledge they have.

Using social methods of searching can save a lot of time. It is the perfect way to establish a reliable set of contacts. It allows the user to surround themselves with a trusted set of Cyber friends who can help to find whatever they are looking for. A site ranked by humans, rather than machines, can usually be relied upon to deliver quality content.

Despite the many advantages to human social media guides, there are also some disadvantages which will ultimately prevent them from taking priority on the web. The biggest problem is that human generated rankings are just too slow for a computer dominated world. New sites and content are being added so fast that it is impossible for people alone to keep up.

Social search methods have a valuable place in the world. Their biggest contribution is that they help to give a human touch to the world of machines. On line searches are the fastest and most efficient way to find information. However, opinions, values and thoughts are still uniquely human and than can never be replaced.




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