Friday, January 11, 2013

Beyond Billboards: Reviewing Methods To Advertise Your It Services Business

By Bob Savage


Do you want snatch IT services business away from your competition and outthink, outwit and outlast any competitor in your domain? You have to look for intelligent techniques to make it happen. Here are sure tips that you can easily outperform your competitor and expand your IT services business.

While copyrights, trademarks, and patents can be a good thing, try not to focus on them too much. If you come up with a new product and want to protect your intellectual property, don't rush out there and apply for a patent ASAP. Often, the process of getting a patent can be costly and hold you back.

If you are moving to a new location, or launching a product, send out a news release. News agencies are open to covering local IT services business events on a slow news day. One more way to let the public know what is going on with your IT services business.

Post information about recent popular news events on your IT services business' social networking page. Allow commenting to spark reader interest and communication. Monitor the board for comments that are inappropriate, yet encourage a healthy discussion.

Train and educate your staff how to deal with the customers. If a customer leaves the store once without being attended then there are very few chances that he will visit it again. This can be very dangerous for a IT services business.

Offer credit accounts for high volume customers and IT services businesses to keep them coming back. Invoice your clients at the end the month instead of making them pay each time they make a purchase. This shows trust and will gain you trust as well.

Try to have an oven and a mini fridge in the "break room". With this facility available inside the office building, the employees will not have any need to leave the building to have a snack. Moreover, they will also not be late for the next shift. This little effort will increase your employees accountability.

What's the best and most exciting technique to give away a small portion of your product and receive massive profit for it? Free samples! People go crazy over free samples, and if used correctly, by giving out small portions, you can see an increase in sales of the product that you were giving away.

When selling clothes, make sure to use pictures that feature attractive models displaying your products. Studies show that attractive models lead to higher sales. Use of attractive models has been so effective in some countries, even when using models in direct mail not featuring clothing, that it has been banned altogether. Use attractive models whenever possible.




About the Author:



No comments:

Post a Comment