Wednesday, November 14, 2012

How To Optimize Mobile Websites

By Michael Brown


The development of the smartphone market surely has birthed a new breed of consumers who want to centralise their long list of activities through their Web-enabled devices. What is the implication of the growing population of smartphone users? Well, it ultimately calls for one thing: the creation of mobile version of web sites. A mobile website introduces a new door of possibilities and opportunities to a broad group of people.

This huge switch in user access to the Web has undoubtedly changed the landscape for internet marketing and SEO (search engine optimization) because the appearance and feel of content, changes on a mobile so the impact of Internet Marketing has changed massively . With the use of small sceen viewing of websites it means that visitors 'snap read' everything, so it is more than ever now important to use more visuals and less text which is the anti-thesis of SEO!

The mobile scene actually begs your participation. To turn smartphone users into potential followers, make sure you accentuate your brand's presence on credible mobile interfaces.

Planning according to your marketing objectives and market's demands should be a priority when creating a mobile version of your website. Listed below are things to consider when planning a website for mobile interfaces:

Study how mobile users interact with data. Determine how they want data displayed and what types of information must be highlighted. As you know, designing for a desktop version is entirely different from a mobile version. Smartphone users are usually on the go people who desire immediate, relevant data. Knowing how your target audiences interact with data while on a smaller screen can inspire you to formulate a mobile design strategy that suits their personality.

A messy, overdesigned mobile site is the pet peeve of the majority of smartphone users. Stop dragging all the elements in there. Focus on visual elements that actually add value to your mobile site's aesthetics.

Do not go for flash technology. Apple and Android are determined not to support Adobe's innovation. If you persist in using flash, your website may not be appropriately displayed in most smartphones.




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